Kunai Online
2022
Kunai, the fashion label founded by New York designer Drew Hubert, has garnered global attention for its thought-provoking commentary on American culture and capitalism.
TaW took on the task of designing and developing the web direction for the brand's e-commerce platform. Drawing inspiration from Y2K websites and early e-commerce platforms, our team crafted a visually engaging and immersive online experience that perfectly captured the essence of Kunai's unique aesthetic mix of the "new Americana".